Business

In an era where data is supposed to be the new oil, and analytics is the biggest buzzword in the industry, talks about emotion in the corporate world may not exactly find much resonance. However, emotion cannot be a completely neglected element when it comes to marketing, and as we would look at the area of experiential marketing, it is a very important aspect that simply cannot be ignored. Here, we look at the realm of experiential sports marketing, and how it is beyond mere numbers and is more about emotions. EMOTIONS ARE INHERENT TO SPORT Sporting performances are driven by adrenaline rushes, the desire to overwhelm your opponent through physical superiority, display of talent, and implementation of a well-thought-out game-plan – it is a struggle to establish dominance over your rivals, be it individuals or teams. It is not for nothing that sportspersons and sporting teams recruit the services of psychologists, who help players channel their emotions into performances. The

A   personal loan   can be quite a handy tool to improve your financial situation. While many believe it to be adding to your debt burden, it can actually be quite useful in reducing your costs. Being an unsecured product, an online personal loan is easy to avail without any collateral. Let’s take a look at how they can help you boost your finances.  Better Option In times of urgent need for cash, we all jump to the easiest possible solution available to us and fail to explore all the options. An  online personal loan  is any day a better option as against credit card loans, for, there’s a big difference in the interest rate on both. A personal loan can help you save on the interest you may pay on your credit card.  Build Your Credit Score A good credit score is a must to avail of any type of credit from financial institutions. If you are planning to buy a home or a car, a low credit score can ruin your chances of getting a better deal on loans from them. You can work

A secret weapon is one that is extremely effective and has immense stealth capabilities, which makes catches the target unawares. It is this stealth that reinforces its effectiveness, enabling it to have a far bigger impact than otherwise. When it comes to marketing, the target audience is what you seek to influence, and various tactics that you utilize form your weapons. In this regard,  experiential sports marketing  has emerged as the new ‘secret weapon’. Brands are increasingly seeking to deploy this weapon in order to effectively engage their target segment and derive sustained commercial benefit. But what factors make it a ‘secret weapon’ worth using? ENGAGEMENT AT THE POINT OF MAXIMUM VULNERABILITY Experiential sports marketing campaigns are designed in a way to generate engagement with members of the target segment at a time and in a way that ensures that the recipients would most readily assimilate the message. In the build-up to a sporting game or tournament, or

While traditionally, the exercise of marketing would mostly be looked at as a set of  ATL, BTL, and TTL  promotional campaigns, in recent years, it is experiencing a sea-change. Newer channels and ways of promoting brands are being explored, and one of the most influential ones in this regard is experiential marketing.  As reported by Creative Guerrilla Marketing back in 2014, 78% of millennials, who were expected to cumulatively have a spending capacity of over $100 billion, showed greater inclination to buy a brand that they could have a face-to-face interaction with.  It is this specific facet, of generating live experiences, that experiential marketing (also called as engagement marketing) tries to achieve, and sports events often present excellent avenues for the same. WHAT MAKES EXPERIENTIAL SPORTS MARKETING MORE EFFECTIVE THAN TRADITIONAL CUSTOMER-ENGAGEMENT PROMOTIONAL EVENTS? Experiential Sports Marketing  events are highly immersive for the intended target perso

A secret weapon is one that is extremely effective and has immense stealth capabilities, which makes catches the target unawares. It is this stealth that reinforces its effectiveness, enabling it to have a far bigger impact than otherwise. When it comes to marketing, the target audience is what you seek to influence, and various tactics that you utilize form your weapons. In this regard, experiential sports marketing has emerged as the new ‘secret weapon’. Brands are increasingly seeking to deploy this weapon in order to effectively engage their target segment and derive sustained commercial benefit. But what factors make it a ‘secret weapon’ worth using? ENGAGEMENT AT THE POINT OF MAXIMUM VULNERABILITY Experiential sports marketing campaigns are designed in a way to generate engagement with members of the target segment at a time and in a way that ensures that the recipients would most readily assimilate the message. In the build-up to a sporting game or tournament, or w

At what age would you want to start influencing your target segment? What would be the best way to influence the target audience? Would the brand communication to the target audience result in sales growth? These are the type of questions that brand marketers find themselves confounded with throughout their careers. Here, we discuss why it makes great business sense for brands to devise  experiential sports marketing campaigns aimed at children. CATCH THEM YOUNG According to a study published in the Journal of Consumer Research by authors Paul Connell (Stony Brook University, and Jesper Nielsen and Merrie Brucks (both University of Arizona), brand loyalty was found to develop at a very early age among children, and more importantly, the biases that they formed towards brands continued to have an influence in their adult life. Even on a personal level, one might have noticed this – that children easily memorize and remember different ad jingles that they are exposed to, a

Technology has changed the way consumers shop. Right from groceries and fashion to even medicines, everything is available online. This technology wave has hit the finance industry too and made the most important thing like personal loans accessible at a click.  Online personal loans  are increasingly becoming the preferred choice for most of us and here’s the reason why: Ease of Applying You can apply for an online personal loan through an app or web interface. There’s no need to physically visit banks to enquire or apply. Apply from anywhere, anytime. Paperless Process The online loan process eliminates the paperwork. No need to spend time on lengthy applications, all you need to do is fill in your basic details like name, address, pan card, etc. in the online application form.  Online Documentation With an  online personal loan , there’s no need to provide any physical copies of your required documents. Just upload the list of documents in the prescribed digitized f

The vision of  Sportz Village Xp  (formerly known as SportzConsult) is to make India a sporty nation. To achieve this goal, we need to follow what is known as the ‘Bottom-Up Approach’ wherein steps are taken at the grass-root level to introduce sports and offer playing opportunities for kids. Here is a comprehensive roadmap to building a sporty nation.   We help governments, federations, leagues and other stakeholders to drastically increase the reach of their sports development initiatives. Grassroot Sports Development programs touch the lives of more than 4million kids annually across India.               

In an era where data is supposed to be the new oil, and analytics is the biggest buzzword in the industry, talks about emotion in the corporate world may not exactly find much resonance. However, emotion cannot be a completely neglected element when it comes to marketing, and as we would look at the area of experiential marketing, it is a very important aspect that simply cannot be ignored. Here, we look at the realm of experiential sports marketing , and how it is beyond mere numbers and is more about emotions. EMOTIONS ARE INHERENT TO SPORT Sporting performances are driven by adrenaline rushes, the desire to overwhelm your opponent through physical superiority, display of talent, and implementation of a well-thought-out game-plan – it is a struggle to establish dominance over your rivals, be it individuals or teams. It is not for nothing that sportspersons and sporting teams recruit the services of psychologists, who help players channel their emotions into performances. Th

While traditionally, the exercise of marketing would mostly be looked at as a set of   ATL, BTL, and TTL   promotional campaigns, in recent years, it is experiencing a sea-change. Newer channels and ways of promoting brands are being explored, and one of the most influential ones in this regard is experiential marketing.  As reported by Creative Guerrilla Marketing back in 2014, 78% of millennials, who were expected to cumulatively have a spending capacity of over $100 billion, showed greater inclination to buy a brand that they could have a face-to-face interaction with.  It is this specific facet, of generating live experiences, that experiential marketing (also called as engagement marketing) tries to achieve, and sports events often present excellent avenues for the same. WHAT MAKES EXPERIENTIAL SPORTS MARKETING MORE EFFECTIVE THAN TRADITIONAL CUSTOMER-ENGAGEMENT PROMOTIONAL EVENTS? Experiential Sports Marketing  events are highly immersive for the intended target per